Overview
We always like being very transparent with our work and sometimes luck just doesnt go your way. That is the case with our Model 3 Tour that we had won but then lost. We did not lose to another vendor but rather we had lost because of the image below. This happened right as we were awarded the project. The Tesla board of directors pulled most of their budgets back and our 6 million dollar tour had turned into a couple of cones and a tent in a Walmart parking lot.
That is something we couldn't control - what we did control was the qaulity of work and the creative behind this tour. There were two different phases in our pitch process and we are pretty damn proud of the results so we would like to show you what we came up with.
Thanks Elon.
Role
All Creative & Production
Date
July 2018